In Naples real estate, you’ll find a wealth of opportunities as a home seller. The Real Estate Agency is ready to help you prepare your property for sale and, as a result, secure the best deal.

We’ve divided the home selling process to five steps. For more information about selling a home in Naples, get in touch with The Real Estate Agency at 239-263-8777 or sending an email to

Time Your Sale

One of the secrets to making a profitable sale in real estate is to time your sale in the best moment possible. You’ll have to factor the current economic climate as well as the state of your local real estate market. Some real estate markets sell more homes during a particular season, while others perform well all year round. Additionally, it won’t do well to sell a property when the economy is down.

Aside from that, you’ll also have to consider the best time for you. Is it the right time for you to move ahead and sell the property? Are you ready to let go of the house emotionally? The state of your finances can also play a role in timing your sale. The main thing is to not rush your decision in selling your home– do it when you’re ready.

Prepare Your Property

There are many facets in preparing your property for sale, depending on the state of your property, your long-term goals, and your plans. Let’s run through some of the things you need to do to prepare your home.

  • Hire a real estate agent. Just like when you’re buying a home, having the expertise of a local real estate expert is especially helpful when you’re selling. The additional insight, the knowledge about the local real estate, and other services a real estate agent can offer will help you sell your property successfully.
  • Get your home inspected and valuated. Before you sell your home, it’s best to know its actual state and how much it’s currently worth in the market. Identifying problem areas and issues will allow you to address these and improve the overall state of the property. Renovations and upgrades can also significantly improve the market value of your home.
  • Tend to paperwork. As a responsible seller, you’ll need to prepare several documents before selling. This includes the sales contract, pre-sale inspection reports, permits, repair and maintenance records, as well as warranty information and any other documents related to the property’s title and ownership.

Price Your Home

Now that you’ve picked the time to sell and you’ve made adequate preparations, let’s determine the “right” listing price for your home. Here are several ways that will help you set the best listing price.

  • Ask for a competitive market analysis. You can request this from your real estate agent.
  • Get your home appraised. With its renovations and upgrades, getting your home appraised will allow you to set a listing price that reflects its current market value.
  • Look at comps. Survey your neighborhood for any similar properties (in terms of size, features, location, and condition) that were recently sold. Take note of their final selling prices and the length of their stay in the market.

Market Your Home

There are several marketing strategies you can use to generate a healthy amount of buyer interest. Here are some of our recommendations.

  • Stage your home. Numerous surveys have identified home staging as one of the best ways to sell your home fast for a great price.
  • Upload stunning pictures. Online listings nowadays strike the first impression for many home buyers. Catch their attention through a curated album of great photographs that highlight your property. Complement these pictures with creative captions that tell a story.
  • Provide a video walkthrough. If photos are worth a thousand words, then a video walkthrough of your property must be worth millions.

Negotiate and Close

As a seller, you and your real estate agent will have to navigate your way through offers, counteroffers, contingencies, disclosures, as well as the escrow. Here are several tips to remember at this stage of the home selling process.

  • Sift through offers. Don’t accept the first offer that comes your way. Consider if the buyer’s willingness to put down earnest money, the desirability of your property, if the buyer has his financing sorted, and contingencies.
  • Negotiate. Making counteroffers is one way to secure the best deal for your property. Consider adding perks, countering low offers with your property’s list price, and compromising on contingencies.

Browse our website to explore your real estate opportunities in Naples, FL.

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